ABOUT

MICHELIN
DREAMFORCE

A unique AIM Regional event around ENGAGE programme and the future of Customer Relationship Management (CRM).

Keynotes by Michelin and SalesForce management INNOVATION and DEMOs on CRM.

Customer testimonials and workshops with Sales, Marketing and Service to Customer teams

KEYNOTE SPEAKERS

Introduction

MARC Pasquet

President AIM
Digital transformation

Eric Chaniot

Chief DIGITAL officer
Engage project

Sophie Foucque

Digital B2B Director
Introduction SalesForce

Maxime Laugier

Area VP SalesForce

Demo session

Adidas Demo

Emilie Lateur

SalesForce, Solution engineer
Essilor Demo

Rachida Bellari

Solution Engineer
JLR Testimonial

Mathew Simpkins

GM Customer Experience
Engage CRM demo

Danielle Delozier & Sharda Mohammed

DCAD, Product owners

Workshops

Lead to Deal
how to better target growth
Collaboration
how to change the way of collaboration between Sales, marketing and Service to customer via CRM
Adoption
what role management should play in increasing CRM adoption

A unique AIM Regional event around ENGAGE programme and the future of Customer Relationship Management (CRM).

Watch the
highlights